How to Improve Your Candidate Experience

Make sure you have a “frictionless” way for potential employees to apply to your jobs.

Modern hiring platforms and applicant tracking system (ATS) software should feel easy for candidates to use, not like another complicated portal or login.

If your job application process is too time consuming or difficult for candidates, you will get fewer of the qualified candidates that your business needs.

Your best potential candidates already know about your business and will visit your company website.

Then they go to your company website and click the “Careers” link, what do they see on the page when they get there?

Consider these common patterns:

1. Does your website instruct candidates to email HR@yourcompany.com?
   Requiring candidates to send an email to HR creates friction that reduces the likelihood of them applying.
2. Does your website instruct candidates to download a PDF job application?
   • Requiring candidates to download, print, hand-write, and mail or scan your PDF application creates friction that reduces the likelihood of them applying.
   • Many people don’t have printers today, so they have to go somewhere to print it out.
   • They may use DocuSign, but this is more burdensome than a simple career site and short job app on your website.
   • Candidates are also less likely to print out your PDF, get in their car, and drive through traffic during business hours to drop it off at your company’s office.

With Vibbn, we help you create a frictionless experience for your candidates.

A candidate tracking system that keeps applications short and mobile-friendly will naturally attract more of your best potential candidates.